Brand Guide · Identity System · v1
Westbrook Orthodontics
Westbrook
Orthodontics

A warm, modern identity for a family orthodontic practice, built on one confident mark, a calm blue palette, and friendly, rounded type.

02 Color

A calm, trustworthy palette

Slate and blue carry the brand; cream and sand keep it warm; sky and mist add light. Ink for body copy.

Deep Slate
#34424F
Headlines, dark surfaces
Slate
#46586A
Primary brand, the logo
Hover me →
Brand Blue
#2C6CB0
Buttons, links, accents
Sky
#6BA8DD
Secondary, highlights
Mist
#DCEAF7
Tints, panel fills
Cream
#F4F1EA
Page background
Sand
#E8DFCE
Warm neutral accent
Ink
#2B2B2B
Body text
03 Typography

Friendly, but clear

Fredoka, rounded and warm, carries names and headlines. Poppins handles everything else: body, labels, and UI.

Display · Fredoka
Westbrook
Aa Bb Cc · 1234567890
Regular · Medium · SemiBold · Bold
Text · Poppins
Aa
Clear aligners and braces for kids, teens, and adults, with flexible monthly plans and a free first visit.
Regular · Medium · SemiBold
A confident smileH1 · Fredoka 600 · 40–64
Treatments for every ageH2 · Fredoka 600 · 26–32
Body copy sets in Poppins at a comfortable, readable size.Body · Poppins 400 · 15–17
Free ConsultationLabel · Poppins 600 · tracked
04 Website

The practice, online

A fast, friendly homepage that turns searches into booked consults. Brand applied end to end.

Click a device to bring it to the front · scroll inside to explore
05 Advertising

Ads that look the part

Search and display built in the brand, with consistent voice, color, and imagery.

Sponsoredwestbrookortho.com
Westbrook Orthodontics | Free Consultation
Clear aligners and braces for the whole family. Flexible monthly plans and a free first visit. Book online in minutes.
Free ConsultClear AlignersFor TeensReviews
06 Collateral

Off the screen, too

The system carries into print: business cards, appointment reminders, and signage.

Westbrook
Dr. Alana Reyes
Orthodontist · DDS, MS
westbrookortho.com
(555) 012-8890
07 Photography

Real people, real smiles

Warm, natural-light imagery of families and confident smiles, never clinical or stocky.

Family at home
Teen with braces and aligner
Natural lightGenuine smilesFamily-focusedSoft, warm tonesReal patients
08 Voice

How we sound

Warm, plain-spoken, and reassuring, like a friendly expert, never a salesperson.

WarmFriendly and human. We talk to parents and kids, not “patients.”
ClearPlain language. Short sentences. No jargon or fine print games.
ConfidentWe know smiles. Calm, expert, and never pushy.
Free · No obligation

Want to see your practice like this?

Westbrook is a concept build. Fill out a short design questionnaire — your logo, colors, and the patients you want — and we’ll send back 2–3 custom homepage concepts designed for your practice. Free, yours to keep.

Concept & build · Level Up Marketing Group