LVL 00Case study · Brand identity + website
Sixty years of steel. Finally, a brand that shows it.
A new brand and a new website for a three-generation steel fabricator in Independence, Missouri.
LVL 01The challenge
Sixty years of great work, hidden behind an old website.
Ragsdale has built steel for projects on every continent, including a research station in Antarctica. Their old site showed none of that.
Someone else's name on it
The logo was labeled "JANGO," the name of a store-bought template.
A store with nothing in it
A shopping cart and a "Shop Now" button that led to the template’s sales page.
No easy way to get a quote
The phone number was buried in the footer, and there was no contact page.
The wrong facts
"Over 40 years" for a company founded in 1962, and blank silhouettes on the team page.
Heavy and slow
52 separate files loaded on the homepage alone.
Hard to use on a phone
The projects page turned into one long column of about 40 photos.
LVL 02Before / after
The same shop, a very different first impression.
LVL 03Brand identity
A brand built to live on a shop floor.
We replaced a grey badge with a simple wordmark and a full system that carries from the website to letterhead, shop drawings, shirts and signs.
LVL 04The website
Nine pages, written and built from scratch.
Every word and photo, organized for the contractor holding a drawing set. Hover a page to scroll it, or click to see it full size.
LVL 05Client review
“I’m so happy with my new website. I can’t believe I waited so long to make a new one. The process was so easy and seamless with Carlynn, and we now have a website that truly represents our business.”
LVL 06Results
Fast, easy to use, and built right.
Google grades every website out of 100. Switch between phone and computer to see how the new site scores and feels on each.
Call in one tap
A full-width call button sits above the logo on every page.
Send drawings from anywhere
The quote form takes PDF and CAD files straight from a phone.
Easy to tap
Every button is big enough for a thumb.
A brand your customers will remember.
Book a free 30-minute call. We’ll look at your website together and show you how it can bring in more business.