Notes from the shop floor.
Tactics, frameworks, and post-mortems from the team. We publish what we ran, what worked, and what blew up. No thought-leadership, no LinkedIn motivation. Just the actual work.
Everyone's Chasing AI Citations. Local Customers Are Still on the Map.
Everyone's chasing AI chat citations while AI quietly rewrote the map pack, the highest intent surface in local search. Here's what changed.
·9 minAEO Is Measurable Now. Here's What the Numbers Show
AEO just crossed from theory to tracked returns. The HubSpot State of AEO 2026 data is in. Here's what's actually moving, and what your content needs to do…
JUN 10, 2026READ
·8 minChat Is Dead. The Age of the AI Agent Is Here.
OpenAI said it internally: 'chat is dead.' The future belongs to agents. Most marketing teams aren't close to ready for what that means.…
JUN 8, 2026READ
·7 minChatGPT Knows You Better Than Your CRM Does
ChatGPT now builds coherent narrative profiles on every user. Your CRM is still storing job titles and zip codes. This gap is about to matter.…
JUN 6, 2026READ
·9 minAEO Content Formats That Actually Get Cited by AI
New research confirms it: most content gets zero AI citations. The format you publish in matters as much as what you say. Here's what the data shows.…
JUN 4, 2026READ
·9 minAEO Content Formats: What AI Engines Actually Cite
Most content gets zero AI citations. Not because the writing is bad. Because the format is wrong. Here's what the research actually shows.…
JUN 3, 2026READ
·9 minYour AI Remembers Everything. Your Workflow Doesn't.
ChatGPT now builds coherent profiles on every user. Most marketing workflows still treat every session like a first date. That gap is the problem.…
JUN 2, 2026READ- ·9 min
AI Memory Is Getting Smarter. Your Workflow Is Still Goldfish-Brained.
ChatGPT remembers your clients better than your CRM does. Most marketing workflows still treat every session like a blank slate. That gap is costing you.…
JUN 1, 2026READ 
·7 minAI Is Getting More Expensive. That's Actually Good News.
Gemini 3.5 Flash costs 5.5x more per run than last gen. AI pricing is climbing industry-wide. Operators who built real workflows aren't worried. Here's why.…
MAY 29, 2026READ
·9 minGEO Visibility: Why 90% of Brands Get Zero AI Citations
90% of brands don't exist in AI search. Not ranked low. Not ranked. Here's why that's happening and exactly what fixes it.…
MAY 27, 2026READ
·9 minThe Bolt-On vs. Operator AI Divide Is Widening Fast
Most agencies slapped AI onto a 2018 workflow and called it a stack. Operator AI rebuilds the workflow itself. The gap is widening fast.…
MAY 25, 2026READ
·7 minGoogle Can Now Track AI Traffic. Most Sites Aren't Ready.
Google Analytics just added an AI Assistant channel. You can now see if ChatGPT visitors convert better than Gemini visitors. Most teams have no workflow to act on…
MAY 22, 2026READ
·7 minOpenAI Just Restructured Around Agents. What That Means for You.
Greg Brockman just reorganized OpenAI around agents. That's not a product decision. It's a signal about where the whole stack is heading.…
MAY 22, 2026READ
·9 minYour Marketing Stack Isn't Ready for Agentic AI
AI agents don't wait for prompts. They plan, execute, and loop back. Most marketing workflows were built for a very different machine.…
MAY 22, 2026READ
·9 minGEO Is Still SEO: What Google's New AI Guide Actually Means
Google's new AI search guide landed this week. The headline is surprising: AEO and GEO are still SEO. Here's what that means for your visibility strategy.…
MAY 20, 2026READ
·9 minAgentic AI Is Here. Most Marketers Are Still Asking It to Write Emails.
OpenAI restructured its entire product org around agentic AI this week. Most marketers are using it to fix typos. That gap is where money is being left.…
MAY 18, 2026READ
·7 minChatGPT Just Became an Ad Platform. Here's the Real Story.
OpenAI launched a self-serve Ads Manager for ChatGPT. Anthropic gave Claude memory that learns from past sessions. One week, two signals that change the AI marketing equation.…
MAY 15, 2026READ
·9 minGEO in 2026: How AI Engines Decide Who Gets Cited
AI search doesn't rank you. It either cites you or it doesn't. Here's the framework for showing up in ChatGPT, Perplexity, Gemini, and AI Overviews.…
MAY 13, 2026READ
·9 minOperator AI: The OS Underneath Your Marketing Stack
Most agencies added an 'AI' slide. They didn't change the workflow. Here's what it looks like when AI is the operating system, not a layer on top.…
MAY 11, 2026READ
·6 minWhy GEO Doesn't Replace SEO. Yet.
Every agency says ditch SEO for AI search. We say run both. Here is why classical SEO still wins clicks and where GEO actually wins right now.…
APR 22, 2026READ
·9 minAI ad ops, demystified
Every paid agency has an AI slide now. Here's the real difference between AI as marketing copy and AI as the operating system, and where humans still earn…
APR 8, 2026READ
·8 minLighthouse 95+ is a spec, not a goal
Lighthouse is the floor we ship on. Real-user metrics are the report card. Here is the 90-day plan we run on every site we ship, and the third-party…
MAR 21, 2026READ
The newsletter is the work.
We send what is moving the needle for our clients, with the actual numbers. New experiments, what landed, what flopped. Twice a month, no fluff.