SERVICES / 05
(01) · WEBSITES · BUILD & CONVERSION

Websites that earn their traffic.

Most agency sites look great in Figma and lose money in production. We build fast, semantic, conversion-tuned sites where every page is a P&L. Headless CMS, custom apps, Shopify, all of it instrumented from day one.
< 1s
LCP target
95+
Lighthouse floor
6 wk
kickoff to launch
24h
team edit turnaround
(02) · WHAT WE BUILD

The WordPress era is over.

Whatever the surface, the rules are the same: semantic, fast, instrumented from day one. The platform decides the fashion; the engineering is identical. Web design that converts. Web development that ships clean and stays maintainable after handoff.

MARKETING SITES

Sanity + Next.js + Vercel

Headless CMS, edge rendering, SEO and schema baked in, A/B testing infrastructure on day one.

COMMERCE

Shopify Hydrogen

Custom PDPs, subscription flows, server-side tagging, conversion tracking instrumented from launch.

YOUR EXISTING STACK

Work with what you have

WordPress, Webflow, custom Rails — if you're already invested, we'll work inside it. We'll flag honestly when the platform is the bottleneck.

AI is baked in where it earns its place — not everywhere. We talk about fit on the call before we ship anything.
(03) · PERFORMANCE · CORE WEB VITALS AS A SPEC

Speed is a feature.

  • Performance budget enforced in CI
    If a deploy regresses LCP by more than 100ms, the build fails before it ships.
  • Automatic image optimization
    AVIF and WebP, responsive sizes, blur placeholders — generated, not hand-tuned.
  • Edge rendering on Vercel or Cloudflare
    Sub-100ms TTFB anywhere in the world. No origin-pulls for hot paths.
  • Real user monitoring
    Field data from your actual visitors, not synthetic Lighthouse runs in a clean room.
CORE WEB VITALS · OUR TARGETS
● ALL GREEN
LCP
< 1s
CLS
< 0.1
INP
< 200ms
LCP TREND · PROJECTED 12 WEEKS
Week 1 · pre-launchWeek 12 · under target
(04) · HOW IT WORKS · 6 WEEK SPRINT

Kickoff Monday. Live in six weeks.

Discovery
Stakeholder interviews, content audit, competitor teardown
WK 1–2
Wireframes
Low-fi flows, IA, sitemap, key states
WK 2
Visual design
Brand-aligned design system, key page comps
WK 2–3
Build
Frontend, CMS, integrations, instrumentation
WK 3–5
Content
Migration, SEO, GEO, schema markup
WK 4–5
QA + launch
Cross-device, perf budget, soft launch, hard launch
WK 5–6
(05) · SUPPORT & ONGOING

Launch day isn't the finish line.

Most agencies disappear the day the site goes live. We stay wired in with two path options.

  • AI PORTAL
    Self-serve in seconds
    Edit any text, color, image, or section in plain English. Add a service, swap a headline, change the brand palette — without a deploy, without a ticket.
    LIVE IN SECONDS
  • TEAM HANDOFF
    Senior engineer on call
    New pages, integrations, conversion experiments, schema changes. Send a brief, we ship. No junior account managers, no week-long Slack threads.
    24 TO 48 HOUR TURNAROUND
STEP 01 · YOUR DEMO

See safe edits in action.

Two minutes. No signup. Edit a sample site with AI and feel what working with us is like.

FIRST NAMESarah
↳ NOTHING IS SAVED · NOTHING IS EMAILED
(06) · PROOF · ONE CLIENT, 9 MONTHS
CLIENT · D2C, MID-MARKET
We replaced an outdated Wordpress mess with a new React Shopify build in twelve weeks, and our LCP went from 4.8s to 0.7s. The conversion lift paid the project off in five months.
VP DIGITAL
2.4×
post-launch conversion lift
+148%
ORGANIC TRAFFIC, Q+1
−78%
BOUNCE RATE, MOBILE
5 mo
PROJECT PAYBACK
(07) · QUESTIONS WE GET

Asked, and answered.

What technology stack do you use to build modern marketing websites and e-commerce stores?+

Next.js + headless CMS for marketing sites; Shopify Hydrogen for commerce; custom Node/Postgres for apps. We pick the stack to fit the company goals and the team that has to maintain it after launch.

Can you migrate a WordPress or Webflow site to a faster headless stack without losing SEO rankings?+

Yes. We handle URL preservation, redirects, content port, SEO continuity, and a cutover plan that doesn’t kill rankings.

Who owns the code and hosting when you build a custom website for a client?+

You do. Code lives in your GitHub org, deploys to your Vercel/AWS account, hosted on your domain. No agency lock-in.

How long does it take to design and build a modern marketing or e-commerce website?+

Marketing sites: 6 to 8 weeks. Commerce: 8 to 12 weeks. Custom apps: 16+ weeks. We do not believe in 6-month brochure-site projects.

Do you offer ongoing website maintenance and CRO retainers after a site launches?+

Yes. Most clients keep us on a quarterly retainer for CRO, performance monitoring, and feature work. Or we hand off cleanly to your team, your call.

How do I update or make changes to my website after launch without a developer?+

Two options. The AI portal lets you make text, color, and section changes yourself in seconds with no deploy or no ticket. For heavier work (new pages, integrations, layout changes), our team picks it up on a 24 to 48 hour turnaround. Either way, you're never stuck waiting on us to update your site.

▸ FROM THE JOURNAL

Read the playbook behind the work.

(→) · NEXT MOVE

Let's ship.

Two ways in. The redesign tool takes 60 seconds and shows you a working mockup. The strategy call gets you a senior engineer who will walk through your stack and tell you what is costing you money.

NO DECK, NO JUNIOR REPS · TYPICAL CALL: 30 MIN