Probably both. Even on Google, AI Overviews now answer about 30% of queries, and the citations Overviews use come from the same retrieval signals GEO optimizes for. We scope to your specific traffic mix.
Foundations show in 6 to 10 weeks. AI citations typically start within 30 to 60 days of foundations being shipped. Compounding traffic starts month 4. Year-one is when it stops feeling like an expense.
Our AI processes thousands of data points daily to find exactly what your customers are searching for, then produces content around it. Every piece goes through human editorial review before it ships. No content mills, no offshore, no guessing.
No, but they will kill thin content. We have been writing for AI surfaces since GPT-3.5, and our pages get cited well. That has become a moat for our clients.
Yes. We love collaborating with in-house teams. We bring the AI and GEO stack, the technical depth, and the production capacity they do not have time for.
Niche is great. There is less competition and AI tends to over-cite the few credible sources. Regulated industries (legal, medical, financial) need more careful citation strategy. We have done both.
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