●SERVICES / OVERVIEW06 CAPABILITIES · 01 POD · 00 BULLSHIT
Everything we actually do.
Six disciplines. One pod. No handoffs, no subcontractors, no junior account managers with a deck. Each service can run standalone, but the real leverage is when two or three stack.
(01)
ADVISORY
Marketing Strategy
A roadmap grounded in data and P&L reality, not vibes.
We start every engagement with a 4‑week deep dive: analytics, CRM, attribution, competitor teardown, customer interviews. You end up with a 12‑month growth plan scoped to your actual margin and capacity, not a generic funnel diagram.
▸ SIGNAL
4 wk
to full plan
▸ WHAT YOU GET
+12‑month growth plan
+Channel mix model
+ICP + segment definitions
+Weekly scorecard
(02)
PAID
Performance Media
Google, Meta, and LinkedIn that run by an AI bid layer.
Our agent clusters keywords, writes ad variants, tests creative, and rebalances budget every day across channels. A media buyer reviews it every morning. Humans set the strategy; the machine executes.
Full performance media page▸ SIGNAL
2–4×
paid ad efficiency lift
▸ WHAT YOU GET
+Full channel management
+Creative refresh every 2 wk
+Attribution + MMM
+Monthly strategy review
(03)
ORGANIC
SEO & Content
Rank for the questions your customers actually ask and keep ranking.
Programmatic topic modeling + human‑written briefs. We ship 15–30 pieces a month depending on engagement, each tied to a specific query cluster. Technical SEO, internal linking, and schema are handled in‑house.
Full seo & content page▸ SIGNAL
110%
page-1 keyword reach
▸ WHAT YOU GET
+Topic + cluster map
+15–30 briefs / month
+Tech SEO + schema
+Link strategy
(04)
CREATIVE
Brand & Design
Identity, campaign creative, and a design system that doesn’t rot.
From wordmark to packaging to ad systems. We build brands that look considered on an iPhone and a billboard, with a design system that your internal team can actually maintain after we hand it off.
▸ SIGNAL
02
design leads on team
▸ WHAT YOU GET
+Identity system
+Campaign creative
+Design system + Figma lib
+Brand guidelines
(05)
BUILD
Websites & CRO
Fast, converting, maintainable. No WordPress theme‑wrangling.
We design and ship on WordPress, Webflow, Framer, Shopify, or Next.js — whichever fits your team and stack best. Every site is wired to your analytics from day one, with a CRO roadmap for the first 90 days post‑launch. Lighthouse 95+ is the floor.
Full websites & cro page▸ SIGNAL
3×
conversion lift post-rebuild
▸ WHAT YOU GET
+Design + build
+Analytics + experiment stack
+90‑day CRO roadmap
+CMS handoff
(06)
LOCAL
Local & Maps
Google Business Profile, reviews, directories with the full 3‑pack play.
For multi‑location operators: we run the GBP network, review solicitation, citation cleanup, and local landing page templates. If you have 10+ locations, this is usually the highest‑ROI thing we can touch in your first 90 days.
Full local & maps page▸ SIGNAL
300+
locations managed
▸ WHAT YOU GET
+GBP management
+Review automation
+Citation + directory audit
+Local landing pages
●07 · BUILD YOUR OWN
Want to run all this in-house?
We can also set you up with the same AI tools we use ourselves; Claude and OpenClaw, configured for your business. One-time fee. No retainers, no ongoing agency costs.
▸ WHAT YOU GET
+Claude + OpenClaw configured for your brand
+4–6 hands-on training sessions
+Documentation your team can reference
+Tested forms, automations, and tracking
+One-time fee. No retainers
+Consulting available after setup
●HOW IT STARTS
From first call to first asset in under a month.
STEP 01
30 min
Intro call
A strategist — not a sales rep — asks about your business, goals, and where growth is stuck.
STEP 02
48 hrs
Free audit
We send back a 3‑page teardown of your current marketing with the top 5 opportunities, quantified.
STEP 03
1 wk
Proposal
If it’s a fit, you get a scoped proposal with a 90‑day plan, team, and fixed monthly rate.
STEP 04
2 wk
Kickoff
Your pod (strategist, media buyer, designer, engineer) starts inside two weeks. First assets ship week three.
●▸ FROM THE JOURNAL
One post per pillar.
- SEO & GEO
GEO in 2026: How AI Engines Decide Who Gets Cited
AI search doesn't rank you. It either cites you or it doesn't. Here's the framework for showing up in ChatGPT, Perplexity, Gemini, and AI Overviews.
READ - PAID MEDIA
AI ad ops, demystified
Every paid agency has an AI slide now. Here's the real difference between AI as marketing copy and AI as the operating system, and where humans still earn their seat.
READ - WEBSITES & CRO
Lighthouse 95+ is a spec, not a goal
Lighthouse is the floor we ship on. Real-user metrics are the report card. Here is the 90-day plan we run on every site we ship, and the third-party scripts we kill first.
READ - STRATEGY
Operator AI: The OS Underneath Your Marketing Stack
Most agencies added an 'AI' slide. They didn't change the workflow. Here's what it looks like when AI is the operating system, not a layer on top.
READ
(→) — NEXT MOVE
Pick what hurts. We’ll fix it.
Not sure which services you need? That’s literally what the intro call is for. 30 minutes, a strategist, zero deck and a free audit the next day whether we end up working together or not.