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LVL 00Case study · SEO

From zero to 106 keywords on page one.

A full SEO program for a global identity verification company, in a crowded industry where being found online is half the battle.

Identity verification
Enterprise software
English + Spanish
11 months
Project I led at Calla Creative
A face mapped by facial-recognition software, representing identity verification technology.
Verifying identities at internet scale
106
keywords on page one, up from zero
28
keywords ranked #1 on Google
+61%
clicks from people who didn't search the brand name
+254%
more times showing up in those searches

LVL 01The challenge

A respected product buyers couldn’t find.

The brand was growing fast, but search was not keeping up. In an industry where showing up on Google builds credibility, that gap was costing leads.

The wrong keywords

Pages weren't targeting the terms buyers actually search, or enough of them. Real demand was going to competitors.

Not enough content

No blog, few supporting pages and no topic depth, so there was nothing to rank for longer, specific searches.

Hidden technical problems

Pages Google couldn't crawl, missing titles and descriptions, and inconsistent page structure held everything back.

LVL 02How we did it

Every step aimed at moving the needle.

01

Find the missed traffic

Mapped what buyers search for at every stage, and found high-volume terms nobody on the site was targeting.

02

Study the competition

Compared keywords and content with the top competitors. They were winning with deeper content and more links.

03

Fix, then build

Cleaned up the site's technical issues and improved pages already close to ranking, then published new content for untapped searches.

04

Track, adjust, repeat

Watched rankings and traffic every month, updated what was working, and dropped what wasn't.

Where the 106 page-one keywords rank
  • 28 in the #1 spot
  • 78 in positions 2 to 10
  • About 1 in 4 page-one keywords is the top result.
WHAT WE DELIVERED
Technical SEO fixes
Keyword strategy
New landing pages
Blog content
Spanish-language campaign
International reporting
Monthly performance reviews

LVL 03Results

Real growth, every month.

In 11 months the brand went from invisible to owning page one for the searches that matter most.

106keywords on page one of Google, up from zero
28keywords in the #1 spot, about 30% of the page-one total
+254%more appearances in searches that didn't include the brand name
+61% more clicksfrom people searching for the problem, not the brand. These are buyers who didn’t know the company yet.
Searches that did not include the brand name
Times showing up on Google
Start
100
Month 11
354
Clicks to the site
Start
100
Month 11
161

Starting level set to 100 so both changes are easy to compare.

BEFORE VS. AFTER
Keywords on page one
0106
Keywords ranked #1
028
Non-brand clicks
Before+61%
Non-brand appearances
Before+254%
Languages
EnglishEnglish + Spanish
Reporting
NoneGlobal, monthly

LVL 04Client review

“Working with the team was always a bright spot in our month. They brought smart ideas, clear insights, and consistently delivered work that reflected the complexity of our product and audience. We saw real growth every month, and I always felt like we were in good hands.”

HEAD OF MARKETING, EMEA · IDENTITY VERIFICATION COMPANY
NEXTYour move

You rank first. You sell first.

FREE · 30 MIN · GOOGLE MEET
Carlynn Espinoza
Carlynn EspinozaFounder · Level Up

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