LVL 00Case study · Website + SEO
A new site, then #1 on Google in 95+ markets.
A new website and a national SEO program for an autism therapy provider with 28+ years of experience and nearly 100 locations.
LVL 01The challenge
Parents were searching. They weren’t finding them.
Decades of experience and centers across the country, but an outdated website and weak search presence meant families in most cities never saw them.
Hard to use on a phone
Over 70% of parents research therapy on their phones, and the old site did not work well on one.
Hard to trust
Slow pages, dated visuals and confusing menus. In a field built on trust, that doubt sends families elsewhere.
No clear next step
Few calls to action and hard-to-find forms left parents unsure how to request a consultation.
Missing in local search
Families searching in their own city were not finding them, even when a center was nearby.
No structure across locations
With almost 100 centers, key pages were missing or thin, so Google could not tell what was offered where.
Two audiences, both missed
Parents looking for care and therapists looking for jobs were both searching, and neither was finding them.
LVL 02Before / after
The same providers, a very different first impression.
LVL 03The website
Calm, clear, and built for worried parents.
Phone-first, calm design
Clean layouts, simple menus and soft visual cues for parents who are often searching in a stressful moment.
A clear next step on every page
Calls to action placed with care and shorter forms, so families can request a consultation without hesitating.
Fast, stable and easy to update
Custom-built pages with no bloated plugins. The team can add locations and content on their own.
Every page was written and built from scratch. Hover a page to scroll it, or click to see it full size.
LVL 04SEO
Showing up in every city they serve.
The SEO plan was built into the new site from the start, instead of bolted on after launch.
Find the missed searches
Mapped what parents and therapists were searching for in each market, and where they were not showing up.
Study the competition
Tracked which competitors ranked for what, and which terms were worth winning.
Build pages that help each city
Useful local pages for nearly 100 centers, plus content for parents and for job seekers.
Track, adjust, repeat
Monthly keyword tracking. At six months, weak terms were swapped for better ones, and the old ones kept climbing anyway.
A page for every center. Scroll to see them all.
LVL 05Results
More families finding them, in every market.
The new site turned more visitors into consultations, and SEO brought far more of the right visitors in.
Be easy to find. Easier to choose.
Your call is with the founder
- Talk through your business and goals
- A free look at your site and search presence
- Leave with a clear next step. No pressure.