Notes from the shop floor.
Google Business Profile, the local 3-pack, and how multi-location operators actually win local search.
·7 minCitation Decay: Why Your NAP Data Goes Stale and Tanks Local Rankings
Multi-location operators treat citations as a one-time project. Google treats inconsistent NAP as a trust signal. Here's why that gap costs you the 3-pack.…
NOV 2, 2026READ
·7 minThe Review Velocity Trap: Why Sporadic 5-Stars Hurt Local Rankings
A burst of 5-star reviews feels like a win. Google's local algorithm often treats it as a red flag. Here's what actually moves the 3-pack.…
OCT 29, 2026READ
·2 minYour Google Business Profile Is Incomplete and Costing You Jobs
You set it up once, maybe two years ago. Meanwhile, your competitor is getting the call. Here's what your GBP is missing and what it's costing you.…
OCT 23, 2026READ
·8 minWhy Your Business Isn't Showing Up When People Search Nearby
You're open, you're good at what you do, and someone two miles away just hired your competitor. Here's why Google didn't show your business.…
AUG 26, 2026READ
·7 minEveryone's Chasing AI Citations. Local Customers Are Still on the Map.
Everyone's chasing AI chat citations while AI quietly rewrote the map pack, the highest intent surface in local search. Here's what changed.…
JUN 12, 2026READ
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