- 01What generative AI is and how it worksDAY 1
- 02Generative AI projects and real-world use casesDAY 2
- 03Prompt engineering and going beyond promptingDAY 3
- 04AI strategy for business and societyDAY 4
Most AI courses are built for engineers. This one isn't. In about five hours, Andrew Ng walks through what generative AI is, what it can and can't do, and how to actually put it to work — no coding, no prior AI knowledge required. It's the clearest on-ramp we've found for people who need to make decisions about AI, not build the models.
Course Details
Instructor: Andrew Ng (Founder, DeepLearning.AI; Co-founder, Coursera)
Format: Self-paced online course, ~5 hours, 32 video lessons
Cost: Free to enroll on DeepLearning.AI and free to audit on Coursera (an optional certificate requires a paid plan)
Provider: DeepLearning.AI
Best for: Marketers, operators, and business owners who want to get fluent in AI without writing code
What You'll Learn
How generative AI works and where its real limits are; how to write better prompts and when to go beyond prompting; common business use cases and how to spot the ones worth pursuing; and how to think about an AI strategy for your team, plus the broader impact on work and society.
Why I'm Recommending This
It's not tied to a date, so it's here whenever you're ready. Ng is careful about separating what AI can genuinely do from the hype, which is exactly the framing operators need before spending money or reorganizing a workflow around it. Five hours, free, and you come out able to make sharper calls about where AI fits in your business.