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←SERVICES / 02
●(01) · PAID MEDIA · PERFORMANCE MARKETING

Spend less. Sell more.

Most agencies run paid like it’s 2014. Set bids on Monday, check on Friday, blame the algorithm. We run paid like a trading desk. AI agents bid every second, generate creative every hour, and reallocate budget the moment a winner shows up.
Book a callSee how it works
14×
return on ad spend
+384%
paid conversion growth
$500–$20K
managed monthly ad spend per client
3×
above industry average for paid conversions
●(02) · THE UNFAIR ADVANTAGE

AI is not a feature. It is the operator.

Other agencies bolt AI onto a workflow built for humans. We built the workflow around the AI. Humans set strategy and approve creative. The system does the rest, around the clock, across every platform, with no fatigue and no opinions.
×40
Creative volume

Forty variants where most agencies ship one.

Each campaign launches with 40+ ad variants generated by our creative agent (hooks, pre-rolls, copy, format crosses), tested in parallel. The winner gets scaled. The losers get killed inside 72 hours.
24/7
Bid optimization

Twenty-four hours of optimization for every one of theirs.

Bid agents run continuously across Google, Meta, TikTok, and programmatic. Every auction is a decision. Every decision is logged. We do not sleep on your spend.
< 1hr
Reallocation latency

Budget moves the moment a signal moves.

When a campaign hits its threshold, we shift spend within the hour, not the next standup. Across platforms, across audiences, across creative families. No spreadsheets, no human bottlenecks.
●(03) · THE AD OPS CONSOLE · LIVE VIEW

The console never sleeps.

A live look at the system on a single client account, on a typical Tuesday at 3:42 PM. Bid agents reading auctions, the creative engine pushing new variants, budget shifting between platforms. You see this view every morning in your dashboard. We see it constantly.
ad-ops · live · 03:42 PM
LIVE
BID AGENTS
active · all platforms
▸ google · cpa $42 → $38
▸ meta · roas 3.4× → 3.7×
▸ tiktok · cpc $0.94 → $0.81
▸ programmatic · paused (low signal)
▸ auctions/min: 1,247
▸ wins/min: 89 (7.1%)
CREATIVE ENGINE
queue · last 60 min
→ shipped: 6 video, 14 static
→ winners: "summer-promo-v3"
→ killed: "hook-A04" (CTR 0.3%)
→ next batch: 8 hooks · 11pm
→ a/b status: 12 active
→ confidence: 94% on top 3
BUDGET ROUTER
rebalanced · last hour
← google: −$2,100
→ meta: +$3,400
→ tiktok: +$800
← programmatic: −$2,100
blended cpa: $38 (target $45)
spend pacing: 102% of plan
●(04) · TWO TIERS · ONE STANDARD, ONE INVITATION

Two systems. One door is open.

Every client gets the AI ad ops console. A small number of clients qualify for Black Label, our whitelabeled proprietary system reserved for high-spend, high-volume operators. It is not a tier you can buy. It is a tier you apply for.
● TIER 01 · STANDARD
OPEN · ALL CLIENTS

The AI Ad Ops System

Up to 3 platforms (Google, Meta, LinkedIn)
AI bid agents · 24/7 across all auctions
Creative engine · 40+ variants per launch
Real-time budget reallocation across platforms
Weekly strategy review with senior media buyer
Standard reporting dashboard
Book a call
● TIER 02 · BLACK LABEL
BY APPLICATION

The Black Label Program

↳Everything in Standard, plus:
Proprietary bid system, not available off the shelf
Cross-platform incrementality testing (MMM + lift)
Dedicated senior strategist + creative director
Custom forecasting and pacing models
Daily reporting · executive Slack channel
First access to platform betas (Meta Andromeda, etc.)
Apply for Black Label
●(05) · BLACK LABEL · BY APPLICATION ONLY

Built for the operators who are out of normal options.

Black Label is not a tier you buy. It is one you qualify for. We accept a small number of new accounts each year — typically operators running $10k+ in monthly media, where standard tooling has hit its ceiling and every basis point matters.
  • Proprietary bid system not available off the shelf
  • Cross-platform incrementality testing (MMM + lift)
  • Dedicated senior strategist + creative director
  • Custom forecasting and pacing models
  • Daily reporting · executive Slack channel
Apply for Black Label
●(06) · CHANNELS WE RUN

Every major surface, one operating system.

Google Ads

Search, Performance Max, YouTube, Display. Auction-time bidding with our agent layer. Strong on intent capture and bottom-funnel ROAS.

Meta

Facebook, Instagram, Reels. Creative engine ships dozens of variants weekly; the bid agent picks winners faster than humans can review.

TikTok

Where attention is cheapest right now. We treat it like a creative lab — winners get repurposed across other platforms in 48 hours.

LinkedIn

B2B / enterprise demand gen. ABM-style targeting paired with content syndication and pipeline-grade attribution.

Programmatic

DV360, The Trade Desk. Brand & retargeting at scale, with full transparency into where every dollar lands.

Connected TV

Roku, Amazon, Hulu. Where awareness still moves the needle. We measure incrementality, not just impressions.
●(07) · PROOF · ONE CLIENT, 12 MONTHS
CLIENT · DTC, MID-MARKET
“Three agencies told us we’d hit a ceiling. Level Up tripled our spend, dropped CPA 42%, and we never saw the ceiling.”
FOUNDER
3.8×
blended ROAS, year one
−42%
AVG. CPA REDUCTION
+3×
MEDIA SPEND, YEAR-OVER-YEAR
94%
CONFIDENCE ON TOP CREATIVE
●(08) · QUESTIONS WE GET

Asked, and answered.

Is there a minimum monthly spend to run ads?+

Technically, digital ad platforms do not enforce a monthly minimum, but practically, we recommend a baseline budget of at least $500 to $1,000 per month. Budgets below this threshold rarely generate enough daily click or conversion volume for the platform to optimize.Your optimal starting budget depends entirely on your industry’s average Cost Per Click (CPC) and competitive market density. Black Label is application-only and starts at $10k+/month.

Do I keep my ad accounts?+

Always. We work in your accounts, never in ours. Full visibility, full ownership, no data lock-in.

ow quickly will I see results from my ads?+

Our standard onboarding takes 14 days from kickoff to your first campaign launch, followed by a 14-day algorithmic learning phase for initial platform optimization. You can expect to see measurable conversion trends within the first 30 to 45 days, at which point we transition into continuous, data-driven optimization to maximize your return on investment.

What about creative? Do I bring it?+

Either works. Most clients let our creative engine ship variants directly. If you have brand-controlled assets, we run those and our system A/B tests against them.

Do you do attribution?+

Yes. GA4, server-side, MMM, and post-purchase surveys. We measure incrementality, not last-click vanity.

●▸ FROM THE JOURNAL

Read the playbook behind the work.

(→) · NEXT MOVE

Stop spending. Start operating.

Two ways in. Book a 30-minute strategy call with a senior media buyer. Or send your account read-only access and we’ll send back a teardown of what’s leaking.
Book a callApply for black label
NO DECK, NO JUNIOR REPS · TYPICAL CALL: 30 MIN