Notes from the shop floor.
Classic search optimization plus Generative Engine Optimization — ranking in Google and getting cited in ChatGPT, Perplexity, Gemini, and Claude.
·9 minAEO Is Measurable Now. Here's What the Numbers Show
AEO just crossed from theory to tracked returns. The HubSpot State of AEO 2026 data is in. Here's what's actually moving, and what your content needs to do…
JUN 10, 2026READ
·9 minAEO Content Formats That Actually Get Cited by AI
New research confirms it: most content gets zero AI citations. The format you publish in matters as much as what you say. Here's what the data shows.…
JUN 4, 2026READ
·9 minAEO Content Formats: What AI Engines Actually Cite
Most content gets zero AI citations. Not because the writing is bad. Because the format is wrong. Here's what the research actually shows.…
JUN 3, 2026READ
·9 minGEO Visibility: Why 90% of Brands Get Zero AI Citations
90% of brands don't exist in AI search. Not ranked low. Not ranked. Here's why that's happening and exactly what fixes it.…
MAY 27, 2026READ
·9 minGEO Is Still SEO: What Google's New AI Guide Actually Means
Google's new AI search guide landed this week. The headline is surprising: AEO and GEO are still SEO. Here's what that means for your visibility strategy.…
MAY 20, 2026READ
·9 minGEO in 2026: How AI Engines Decide Who Gets Cited
AI search doesn't rank you. It either cites you or it doesn't. Here's the framework for showing up in ChatGPT, Perplexity, Gemini, and AI Overviews.…
MAY 13, 2026READ
·6 minWhy GEO Doesn't Replace SEO. Yet.
Every agency says ditch SEO for AI search. We say run both. Here is why classical SEO still wins clicks and where GEO actually wins right now.…
APR 22, 2026READ
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