Notes from the shop floor.
How operators should think about AI, agentic workflows, and the marketing stack in 2026.
·8 minChat Is Dead. The Age of the AI Agent Is Here.
OpenAI said it internally: 'chat is dead.' The future belongs to agents. Most marketing teams aren't close to ready for what that means.…
JUN 8, 2026READ
·7 minChatGPT Knows You Better Than Your CRM Does
ChatGPT now builds coherent narrative profiles on every user. Your CRM is still storing job titles and zip codes. This gap is about to matter.…
JUN 6, 2026READ
·9 minYour AI Remembers Everything. Your Workflow Doesn't.
ChatGPT now builds coherent profiles on every user. Most marketing workflows still treat every session like a first date. That gap is the problem.…
JUN 2, 2026READ- ·9 min
AI Memory Is Getting Smarter. Your Workflow Is Still Goldfish-Brained.
ChatGPT remembers your clients better than your CRM does. Most marketing workflows still treat every session like a blank slate. That gap is costing you.…
JUN 1, 2026READ 
·7 minAI Is Getting More Expensive. That's Actually Good News.
Gemini 3.5 Flash costs 5.5x more per run than last gen. AI pricing is climbing industry-wide. Operators who built real workflows aren't worried. Here's why.…
MAY 29, 2026READ
·9 minThe Bolt-On vs. Operator AI Divide Is Widening Fast
Most agencies slapped AI onto a 2018 workflow and called it a stack. Operator AI rebuilds the workflow itself. The gap is widening fast.…
MAY 25, 2026READ
·7 minGoogle Can Now Track AI Traffic. Most Sites Aren't Ready.
Google Analytics just added an AI Assistant channel. You can now see if ChatGPT visitors convert better than Gemini visitors. Most teams have no workflow to act on…
MAY 22, 2026READ
·7 minOpenAI Just Restructured Around Agents. What That Means for You.
Greg Brockman just reorganized OpenAI around agents. That's not a product decision. It's a signal about where the whole stack is heading.…
MAY 22, 2026READ
·9 minYour Marketing Stack Isn't Ready for Agentic AI
AI agents don't wait for prompts. They plan, execute, and loop back. Most marketing workflows were built for a very different machine.…
MAY 22, 2026READ
·9 minAgentic AI Is Here. Most Marketers Are Still Asking It to Write Emails.
OpenAI restructured its entire product org around agentic AI this week. Most marketers are using it to fix typos. That gap is where money is being left.…
MAY 18, 2026READ
·7 minChatGPT Just Became an Ad Platform. Here's the Real Story.
OpenAI launched a self-serve Ads Manager for ChatGPT. Anthropic gave Claude memory that learns from past sessions. One week, two signals that change the AI marketing equation.…
MAY 15, 2026READ
·9 minOperator AI: The OS Underneath Your Marketing Stack
Most agencies added an 'AI' slide. They didn't change the workflow. Here's what it looks like when AI is the operating system, not a layer on top.…
MAY 11, 2026READ
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